How to
Subvertising manual: what you need and how to do it by Call Number: Art Library, Ltd Access N7433.4.B712 S83 2018A pocket-sized, tactical manual that covers all aspects of subvertising including keys; uniforms; accessing spaces; printing processes;legal advice and more.
Collisions. by Call Number: Art Library, Ltd Access N7433.4 .S398 C65 2015Photos documenting simple graphic BW patterns illegally installed into outdoor advertising around the world. The patterns are intended to grab a viewers attention with an image that has little reference to advertising and is hard to interpret as anything other than an "interruption." I am interested in viewers thinking about the act of disobedience, the space around the advertisement, the frame that holds it. I want to create a small amount of room for radical imaginaries to blossom and allow utopian visions to tumble out of simple disruptions of reality. - Jordan Seiler- PublicAccess Zines: 2015-ongoing. byCall Number: Art Library, Ltd Access N7433.4 .S398 P83 2015 (& copy 2)"PublicAccess Zines contain a short essay alongside 43 civic media projects made using the PublicAccess tools available through this site. Each work in the booklet was chosen to showcase the variety of techniques and messages PublicAccess participants have employed over the years. From deeply political content, to simplified color and design, PublicAccess participants create and reaffirm their right to produce a democratic civic media space with each intervention.
Advertising shits in your head: strategies for resistance. by Call Number: Art Library, NX180.S6 A29 2017Advertising Shits In Your Head combines theory and practice in one short book about the modern subvertising movement. Featuring: Public Ad Campaign, Brandalism, Special Patrol Group and Dr. D.
Definitions
Brandalism
(a portmanteau of 'brand' and 'vandalism') is an anti-advertising movement that was founded during the 2012 Summer Olympics in London (United Kingdom).[1] It is a form of creative activism that uses subvertising to alter and critique corporate advertising by creating parodies or spoofs to replace ads in public areas.[2] The art is typically intended to draw attention to political and social issues such as consumerism and the environment.[3] Advertisements produced by the Brandalism movement are silk screen printed artworks, and may take the form of a new image, or a satirical alteration to an existing image, icon or logo.[4] The advertisements are often pasted over billboards, or propped under the glass of roadside advertising spaces.
Wikipedia
Subvertising
(a portmanteau of subvert and advertising) is the practice of making spoofs or parodies of corporate and politicaladvertisements.[1] The cultural critic Mark Dery coined the term in 1991.[2] Subvertisements are anti-ads that deflect advertising's attempts to turn the people's attention in a given direction.[3]According to author Naomi Klein, subvertising offers a way of speaking back to advertising, ‘forcing a dialogue where before there was only a declaration.’[4] They may take the form of a new image or an alteration to an existing image or icon, often in a satirical manner.